Prospect Primer
The Challenge
Arborists were spending valuable time answering the same questions at every property visit, and homeowners had no way to understand the value of expert service before the consultation. The business needed a way to educate prospects and stand out in a competitive market.
What We Built
A video-based lead education and enrichment platform. Home service businesses integrate their CRM, and prospects receive custom animated videos that explain the service before the first visit. Engagement is tracked and reported back to business owners — and leads who watch the content close at dramatically higher rates. The solution was later rolled out as a standalone SaaS product.