My Custom Candy
Follow the marketing spend all the way to revenue.
A report showing marketing costs, website activity, and sales linked to each marketing source.
See how it works.
24 seconds · Silent walkthrough
Read the walkthrough transcript
Walkthrough of Hanna. The business picks the marketing channels it uses and gets a tracking link for each. It records a month of channel spend, reviews results by source on the dashboard, and adds a new channel found in its Google Analytics traffic.
- 0:01
Onboarding starts with the channels the business already uses to reach customers.
- 0:04
Each channel gets a saved tracking link, so Google Analytics can tie visits and orders back to it.
- 0:09
Monthly spend is recorded per channel.
- 0:14
The dashboard lines up spend, visits, cost per visit, time on site and revenue for every channel.
- 0:19
Traffic sources in Google Analytics that aren’t channels yet can be added in one click.
Starting point
The business was investing across marketing channels without a clear way to connect spending with the revenue each channel produced.
What we built
The dashboard, branded Hanna, helps the team select marketing channels and create tracking links. Website visits, time on site, and revenue arrive through Google Analytics. The team records monthly channel spending, then reviews those figures together to understand results by source. A discovery view surfaces traffic sources that are not yet being tracked.
What happened next
The team could review spend, visits, cost per visit, time on site, and attributed revenue by source in the same place. The software also included guidance for developing channels that were working.
Ongoing work
The dashboard supports better-informed marketing decisions.
A similar challenge in your business?
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